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July 3, 2017
By: TOM BRANNA
Editor
Bar soaps are the most traditional of the personal care products. Overall sales of soap, bath and shower products grew 15% between 2010-2015 and the expected CAGR is 5.6% until 2020 in mass and luxury categories, according to Givaudan. Based on the synergies between its perfumers, market insights and biologists’ teams, Givaudan Active Beauty experts have crafted a new concept called the “Augmented Soap Box.” Consumers will be conquered by the visual, smell and benefits of eight bar soaps and one paste soap in the set. More info: www.givaudan.com/fragrances/active-beauty
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